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Resumen del libro Se Nuestro Invitado Disney y el Arte del Servicio al Cliente por Disney Institute y Michael D. Eisner (Be Our Guest Perfecting the Art of Customer Service)

Resumen del libro Se Nuestro Invitado Disney y el Arte del Servicio al Cliente por Disney Institute y Michael D. Eisner (Be Our Guest Perfecting the Art of Customer Service)

Resumen corto: Be Our Guest o en español El Arte del Servicio al Cliente explica las claves de la metodología de Disney para tratar con todos sus clientes, y cómo son capaces de generar el deseo de volver a tantas personas.  Por Disney Institute y Theodore Kinni ¿Que es el Disney Institute? El Disney Institute es una organización que entrena a empresas a través de seminarios, workshops, y presentaciones sobre lo que van aprendiendo a través de trabajar con tantos…

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How To Create Time

How To Create Time

How you actually have much more time than you ever thought As I started trying to do more and more projects this year I reached a point where I saw that I never had enough time, I always felt like the days were too short, like there was no way I could squeeze any more work and yet the work kept piling up every day. And I think that I am not alone on this. The time it takes research,…

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Real Marketing

Real Marketing

I never really understood what they meant when they said that when you do marketing you should be generous. I mean I thought that we just had to make content that was useful. Content that would provide value and teach something or at least be entertaining. I focused on writing content that I would have liked to know or that would have provided me value after reading, content to improve. So assuming that being generous meant writing content like that,…

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Business Model (V)

Business Model (V)

As you start creating your startup one of the things that you will notice is that many times your advantage is not about the software you have but rather about your business model and your brand. If you are in this situation something that can help a lot is to try to build your brand and position yourself as an expert in the field. This is important because we can divide the sale cycle into 5 elements: Awareness, Evaluation, Purchase,…

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Business Model (IV)

Business Model (IV)

As you start creating your startup one of the things that you will notice is that, many times your advantage is not about the software you have but rather about your business model and your brand. If you are in this situation something that can help a lot is to try to build your brand and position yourself as an expert in the field. This is important because we can divide the sale cycle into 5 elements: Awareness, Evaluation, Purchase,…

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Business Model (I)

Business Model (I)

Understanding the Channels A simple way of understanding channels is to think of them as the way in which we can reach our customers. So as always the approach will be to see how we can reach our customers while generating the smallest amount of resistance possible. The Function of a Chanel Channels serve several functions, including: • Helping customers evaluate a company’s Value Proposition • To allow customers to purchase specific products and services • To Deliver a Value…

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Value Proposition (IV)

Value Proposition (IV)

Once you have started to get an idea of which is the exact problem that you are trying to solve and why it is important for your customer segment the next step is to understand your customers and their situation even better. The next round of questions starts by asking: How expensive is the actual problem? How much does it harm the customer? Which chunk of the market goes to this? How much money are they spending on trying to…

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Value Proposition (I)

Value Proposition (I)

The value proposition is one of the most important things for all startups. It says exactly what you are offering and to who, it is the heart of your business model. A great way to see if you have summarized your value proposition is to see if you can fill the sentence. For (target customer) who are dissatisfied with (current alternative) our product provides which is unlike (product alternative). Believe it or not it is harder than one could imagine…

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Real Marketing

Real Marketing

How being generous and kind is more important than we think I never really understood what they meant when they said that when you do marketing you should be generous. I mean I thought that we just had to make content that was useful. Content that would provide value and teach something or at least be entertaining. I focused on writing content that I would have liked to know or that would have provided me value after reading, content to…

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Understanding Marketing as a Scientist

Understanding Marketing as a Scientist

Marketing: Trying to understand marketing as a scientist (Still the most important is content). I believe that one of the biggest problems with science nowadays is the lack of marketing. Is this marketing? Marketing has a really bad reputation in the field of STEM, but one of the biggest reasons for this is that it is misunderstood. Marketing doesn’t mean spouting bullshit and embellishing a product so that people buy it. Marketing is more than that. It is a way…

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