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Tag: Customer Segment

Business Model (V)

Business Model (V)

As you start creating your startup one of the things that you will notice is that many times your advantage is not about the software you have but rather about your business model and your brand. If you are in this situation something that can help a lot is to try to build your brand and position yourself as an expert in the field. This is important because we can divide the sale cycle into 5 elements: Awareness, Evaluation, Purchase,…

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Business Model (IV)

Business Model (IV)

As you start creating your startup one of the things that you will notice is that, many times your advantage is not about the software you have but rather about your business model and your brand. If you are in this situation something that can help a lot is to try to build your brand and position yourself as an expert in the field. This is important because we can divide the sale cycle into 5 elements: Awareness, Evaluation, Purchase,…

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Business Model (III)

Business Model (III)

StartUp Brading As you start creating your startup one of the things that you will notice is that many times your advantage is not about the software you have, but rather about your business model and your brand. If you are in this situation something that can help a lot is to try to build your brand and position yourself as an expert in the field. This is important because we can divide the sale cycle into 5 elements: Awareness,…

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Business Model (II)

Business Model (II)

Understanding the Channels Now that we know why channels are important and that they actually don’t finish their role until the second sale (or continuation of the subscription), the next step is to understand better the different options of channel. Choosing a Channel This is the first question that could come to us, which is, how do our customers want to be reached? Which are the channels that they are already using? Which are the channels where they are expecting…

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Business Model (I)

Business Model (I)

Understanding the Channels A simple way of understanding channels is to think of them as the way in which we can reach our customers. So as always the approach will be to see how we can reach our customers while generating the smallest amount of resistance possible. The Function of a Chanel Channels serve several functions, including: • Helping customers evaluate a company’s Value Proposition • To allow customers to purchase specific products and services • To Deliver a Value…

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Value Proposition (IV)

Value Proposition (IV)

Once you have started to get an idea of which is the exact problem that you are trying to solve and why it is important for your customer segment the next step is to understand your customers and their situation even better. The next round of questions starts by asking: How expensive is the actual problem? How much does it harm the customer? Which chunk of the market goes to this? How much money are they spending on trying to…

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