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Category: Marketing

Pinterest Marketing 101 from Noob to not so Noob

Pinterest Marketing 101 from Noob to not so Noob

What is Pinterest? ”Pinterest’s CEO Ben Silbermann summarized it as a “catalogue of ideas” that inspires users to “go out and do that thing”, rather than as an image-based social network.” But this doesn’t mean that we can’t use it as a way of showing content we create that can be useful for the users. In Pinterest you can share images in what they call ‘Pins’, which are just the image plus a title and a description. This is what…

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Business Model (V)

Business Model (V)

As you start creating your startup one of the things that you will notice is that many times your advantage is not about the software you have but rather about your business model and your brand. If you are in this situation something that can help a lot is to try to build your brand and position yourself as an expert in the field. This is important because we can divide the sale cycle into 5 elements: Awareness, Evaluation, Purchase,…

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Business Model (IV)

Business Model (IV)

As you start creating your startup one of the things that you will notice is that, many times your advantage is not about the software you have but rather about your business model and your brand. If you are in this situation something that can help a lot is to try to build your brand and position yourself as an expert in the field. This is important because we can divide the sale cycle into 5 elements: Awareness, Evaluation, Purchase,…

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Business Model (III)

Business Model (III)

StartUp Brading As you start creating your startup one of the things that you will notice is that many times your advantage is not about the software you have, but rather about your business model and your brand. If you are in this situation something that can help a lot is to try to build your brand and position yourself as an expert in the field. This is important because we can divide the sale cycle into 5 elements: Awareness,…

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Real Marketing

Real Marketing

How being generous and kind is more important than we think I never really understood what they meant when they said that when you do marketing you should be generous. I mean I thought that we just had to make content that was useful. Content that would provide value and teach something or at least be entertaining. I focused on writing content that I would have liked to know or that would have provided me value after reading, content to…

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Understanding Marketing as a Scientist

Understanding Marketing as a Scientist

Marketing: Trying to understand marketing as a scientist (Still the most important is content). I believe that one of the biggest problems with science nowadays is the lack of marketing. Is this marketing? Marketing has a really bad reputation in the field of STEM, but one of the biggest reasons for this is that it is misunderstood. Marketing doesn’t mean spouting bullshit and embellishing a product so that people buy it. Marketing is more than that. It is a way…

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