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Category: Content Marketing

”I was still lost and when that happens you have a hard time working hard towards something, you can’t focus”

”I was still lost and when that happens you have a hard time working hard towards something, you can’t focus”

Tenth interview (I) for the project YoungHumansOfScience where I try to interview people related to this field and understand their stories in order to close the gap between society and science. Why did you chose this path? Since High school I was about average but my father always wanted me to follow the path of engineering and so I chose the branch of sciences. I think this happened because I still wasn’t sure of what I wanted, I was still…

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Real Marketing

Real Marketing

How being generous and kind is more important than we think I never really understood what they meant when they said that when you do marketing you should be generous. I mean I thought that we just had to make content that was useful. Content that would provide value and teach something or at least be entertaining. I focused on writing content that I would have liked to know or that would have provided me value after reading, content to…

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Understanding Marketing as a Scientist

Understanding Marketing as a Scientist

Marketing: Trying to understand marketing as a scientist (Still the most important is content). I believe that one of the biggest problems with science nowadays is the lack of marketing. Is this marketing? Marketing has a really bad reputation in the field of STEM, but one of the biggest reasons for this is that it is misunderstood. Marketing doesn’t mean spouting bullshit and embellishing a product so that people buy it. Marketing is more than that. It is a way…

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