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Categoría: Adam Skali

Business Model (II)

Business Model (II)

Understanding the Channels Now that we know why channels are important and that they actually don’t finish their role until the second sale (or continuation of the subscription), the next step is to understand better the different options of channel. Choosing a Channel This is the first question that could come to us, which is, how do our customers want to be reached? Which are the channels that they are already using? Which are the channels where they are expecting…

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